Unity Wireless:
$0-$1.2M/month in 5 months
Our team built a wireless subscription business from the ground up, leveraging Facebook ads to drive customer acquisition.
Our team built a wireless subscription business from the ground up, leveraging Facebook ads to drive customer acquisition.
Our initial campaign faced several significant setbacks. Firstly, there was no use of UGC (User Generated Content), missing out on valuable social proof, and the client had not set up a retargeting funnel, leaving many opportunities on the table.
The ad copy was plain and lacked the punch needed to generate high click-through rates (CTRs). Perhaps most notably, our aggressive scaling strategy triggered Facebook's security protocols; the platform suspected our account had been hacked due to the rapid increase in activity.
To tackle these challenges head-on, we implemented a multi-faceted approach. We kick-started a robust UGC strategy, partnering with agencies and directly recruiting talent to create authentic, relatable content.
We also developed a comprehensive retargeting funnel, capturing previously missed opportunities and nurturing potential customers through the sales process.
Our team overhauled the ad copy, crafting compelling narratives that resonated with our target audience and dramatically improved CTRs.
To address the rapid scaling issues, we worked closely with Facebook representatives, proving our legitimacy and removing spending limits. We implemented a dynamic testing strategy, constantly refining our approach based on daily performance data.
Our strategy focused on identifying and leveraging channels with low Customer Acquisition Costs (CAC). Facebook emerged as the primary driver, outperforming other platforms in efficiency and scalability. We found that broad audience targeting, coupled with dynamic creatives and cost caps, yielded the best results.
Our approach to new creatives was dynamic and data-driven. We prioritized user-generated content (UGC), producing around 40 UGC videos per month to maintain a fresh pipeline of authentic content. These videos were crucial, consistently outperforming other creative types across various audiences.
We implemented a dynamic approach, adjusting our spend daily based on performance metrics and maintaining a target CPA of $30. By December 2023, we had scaled to $2.6 million in monthly ad spend, with our most significant single-month campaign reaching $1.2 million in January 2024.
By July 2023, we had hit our first million in ad spend across all advertising channels. In September, we were bringing in approximately 55,000 new customers per month through Facebook alone, spending $1.7 million on the platform.
Our strategies allowed us to maintain a cost per acquisition (CPA) consistently below our target of $30, even as we rapidly expanded our reach.
We get it. You've been burned by other agencies before. The reason for that is simple. They weren't a true growth partner. A businesses needs to improve multiple areas at once in order to get compounded growth like the growth we've achieved for our clients.
