Nutrafol Live Audit and Strategy Recommendations With Matej Draksler

Here’s a glimpse of what you’ll learn:

• [2:15] Nutrafol's innovative approach to hair growth solutions
• [2:45] How Nutrafol attracts 1.6 million organic visitors monthly
• [3:30] What are the potential opportunities in Nutrafol's Google Ads strategy?
• [6:26] How to test subscription models to maximize customer results and satisfaction
• [9:31] Leveraging Instagram and TikTok video trends to captivate and convert viewers
• [11:27] The value of optimizing Meta ads with genuine customer success stories
• [14:20] Final recommendations: improving homepage visuals and social content

In this episode…

Nutrafol has built a nine-figure brand by taking a natural approach to hair growth, focusing on the root causes of thinning rather than superficial treatments. While the company has a strong reputation, the brand can enhance credibility through compelling ad narratives to connect with its audience more effectively. How can Nutrafol refine its digital strategy to drive sustainable growth?

Drawing on his extensive experience with health and beauty brands, growth marketer Matej Draksler delves into Nutrafol's innovative approach to attracting 1.6 million organic visitors monthly. He highlights how Nutrafol can optimize its current subscription model by making the six-month plan the default option, as research shows results typically appear within 3-6 months. To encourage longer commitments, the company could offer exclusive perks, such as doctor consultations, only for extended subscriptions. Additionally, refining product pages with outcome-focused headlines can help potential customers visualize the benefits of using Nutrafol’s products.

In this week’s episode of The Winning Strategy, host Lucian Armasu speaks with Matej Draksler, COO of AdLux, about Nutrafol’s marketing and growth strategies. They discuss the importance of increasing product demo content on Instagram, leveraging long-term customer testimonials in Meta ads, and refining TikTok engagement tactics. Matej also shares insights on optimizing paid advertising, improving customer retention, and structuring campaigns to maximize performance.

Resources mentioned in this episode:

• Lucian Armasu: LinkedIn | X  
• AdsLux
• Matej Draksler on LinkedIn
• Nutrafol

Quotable Moments:

• "If Nutrafol’s results take six months, why not make that the default subscription? Aligning expectations with reality improves retention."
• "Great branding isn’t enough; customers need to see the science. Adding doctor testimonials and visuals can build more trust."
• "TikTok success comes from engagement, not just views. More product demos and user-generated content can drive better conversions."
• "Meta ads perform best when they highlight long-term results. Before-and-after testimonials over six months can be game-changers."
• "Customers don’t buy just a product; they buy the outcome. Making benefits clear on product pages can increase conversions significantly."

Action Steps:

1. Optimize subscription models: Set the default option to align with your product’s expected results to improve retention.
2. Enhance website credibility: Health brands can leverage doctor testimonials, scientific visuals, and video explanations to build trust and clarify the product’s effectiveness.
3. Increase engaging social media content: Focus on TikTok and Instagram product demos, especially showcasing products in use to attract more customers.
4. Refine Meta ad strategies: Use long-term customer testimonials and before-and-after images to highlight actual results and improve ad performance.
5. Offer exclusive subscription perks: Provide incentives like doctor consultations and wellness app subscriptions for three- and six-month commitments to encourage long-term customers.

Sponsor for this episode...

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