Maximizing Profitability Using Google Ads With Collins Wamae

Here’s a glimpse of what you’ll learn:

• [1:06] How Collins Wamae started his journey in Google Ads and media buying
• [2:35] What Collins prioritizes when managing a Google Ads account for an e-commerce brand
• [4:21] The importance of key metrics like ROAS, CAC, and AOV for analyzing campaigns 
• [5:55] How to create and budget for a new media buying strategy
• [8:07] Keyword research strategies and the tools Collins recommends 
• [10:57] Differences between advertising on Google Search and YouTube
• [12:53] Common mistakes businesses make with their Google Ads and YouTube campaigns
• [14:30] Best practices for structuring YouTube ad campaigns to scale brands
• [17:14] Latest trends and challenges in the Google Ads world

In this episode…

What sets a thriving e-commerce operation apart from an underperforming one? The answer often lies in the strategic use of digital advertising, particularly in deploying Google Ads and YouTube campaigns effectively. But with emerging AI technology and new campaign types like Performance Max, how can you adapt your approach to the evolving media buying landscape?

Collins Wamae, a Google Ads and YouTube media buying guru, uncovers the blueprints to drive e-commerce growth and the strategic moves behind successful paid media campaigns. Exploring proven optimization and budgeting techniques, he emphasizes the critical need for understanding product profitability and crafting tailored media buying strategies. From stock levels to keyword research to campaign structuring, he delves into his approach for new accounts. By monitoring key performance indicators such as ROAS, CAC, and profit margins, you can maximize returns from paid media efforts. Collins also highlights the evolving role of AI in campaign control and how to leverage short videos for retargeting.

Tune in to this episode of The Winning Strategy podcast as Lucian Armasu hosts Collins Wamae, a seasoned e-commerce growth expert at AdsLux, to discuss strategic media buying, Google Ads, and YouTube campaigns. Collins emphasizes the necessity of a data-driven approach and examines key metrics to target audiences effectively. He discusses the evolution of Google Ads, the power of YouTube ads for both top-of-the-funnel and retargeting, and the common pitfalls businesses encounter in digital advertising.

Resources mentioned in this episode:

• Lucian Armasu: LinkedIn | X  
• AdsLux ‍
• Collins Wamae on LinkedIn

Quotable Moments:

• "You need both Google Search and YouTube because YouTube indeed has what you call late attribution."
• "For Google Search, someone might be looking for something transactional whereas, with YouTube, it's very much top or middle of the funnel."
• "I always keep the targeting as broad as possible, which helps me scale much easier."
• "AI is coming, and it's taking a lot of control from us, which means we have to adapt with whatever is coming."
• "Knowing your numbers is paramount because you might end up blaming the media buyers or the agency when the problem is actually your cost structure."

Action Steps:

1. Conduct thorough keyword research before launching campaigns: Effective keyword selection targets the right audience and improves ad relevance, leading to higher conversion rates.
2. Analyze the website and product performance regularly: Continuous analysis helps identify high-profit items and focuses ad spend on scaling those products.
3. Optimize budget allocation across different types of campaigns: Proper budget allocation ensures that money is spent efficiently, maximizes ROAS, and aids in scaling campaigns effectively.
4. Continuously test and adjust targeting options: Testing different audiences and adjusting based on performance helps refine the targeting strategy for better engagement and conversions.
5. Stay updated on AI and machine learning advancements in advertising platforms: Keeping up with technology allows advertisers to adapt their strategies to enhance campaign performance in a competitive market.

Sponsor for this episode...

This episode is brought to you by AdsLux, a strategic growth partner empowering seven- and eight-figure e-commerce brands to scale up to $50-$100M annually.

Our revolutionary SCALE5 system helps you achieve remarkable growth while maintaining a profitable ROAS.

Ready to discover how our Profit First approach and Scrum Agile Project Management can drive your business to success? 

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