Mastering Multichannel Marketing for eCommerce Growth With Lucian Armasu

Here’s a glimpse of what you’ll learn:

• [1:14] Lucian Armasu highlights the drawbacks of one-channel marketing 
• [2:43] The genesis of AdsLux’s growth strategy
• [5:44] Applying the 80/20 rule in the aggressive testing framework for ad creatives
• [10:18] How AdsLux personalizes client services with a unique team structure
• [11:28] The role AI and cutting-edge tech play in optimizing campaigns 
• [13:10] What is a quick wins audit, and why is it essential in boosting marketing profitability?
• [16:23] Common pitfalls brands should avoid when choosing a marketing agency
• [18:34] Navigating economic downturns and algorithm changes

In this episode…

Why do some brands achieve remarkable growth while others flounder with their marketing efforts? The answer often lies in the approach and strategy behind their marketing campaigns. How does a business ensure its marketing investments yield long-term dividends and withstand the rapid shifts in market dynamics? 

Growth marketing guru Lucian Armasu shares his insights on creating a thriving, resilient marketing agency focused on accelerating client growth. Lucian highlights a major mistake in most marketing agencies' approach: the one-channel focus. Instead, use a holistic approach encompassing multiple channels and activities tailored to each company's needs. With case studies of scaling companies to over $50 million, Lucian shares his aggressive ad testing framework, which applies the Pareto Principle. His profit-first approach paves the way for navigating multiple marketing channels, optimizing a brand’s online presence, and ensuring long-term profitability. 

In this episode of The Winning Strategy podcast, Lucian Armasu, CEO of AdsLux, is interviewed by Chad Franzen of Rise25 about profitable marketing strategies for e-commerce brands. Lucian delves into AdsLux’s strategic approach to multichannel marketing, how to leverage AI and the Pareto Principle to enhance creative efforts, and how businesses can manage ad spend in an economic downturn.

Resources mentioned in this episode:

• Lucian Armasu: LinkedIn | X  
• AdsLux
• Chad Franzen on LinkedIn
• Rise25

Quotable Moments:

• "We help clients become more profitable and accelerate their growth rate by combining all marketing activities."
• "I've been using the 80/20 rule — the Pareto Principle — doubling down for truly amazing ad creatives."
• "Our very first client grew from zero to 50 million annual run rate in less than a year and a half."
• "If they succeed, we also succeed as their partners."
• "We use AI to enhance work and generate a lot more ideas that we can test in our marketing campaigns."

Action Steps:

1. Adopt a more integrated, multichannel marketing approach: This creates compounding improvements by simultaneously optimizing various aspects of a business.
2. Apply the 80/20 rule (Pareto Principle) when testing ad creatives: This is a proven strategy for finding the most effective messaging and designs for ad campaigns.
3. Prioritize personal service with dedicated specialists for each marketing channel: This ensures that each client receives the attention and customized strategies necessary for long-term growth. 
4. Balance marketing spend appropriately, even in economic downturns: Maintaining visibility and market presence helps sustain revenue growth and prepares for post-downturn recovery.
5. Incorporate AI and the latest marketing technologies to stay competitive: Staying current with technology helps analyze data and optimize campaigns for better performance.

Sponsor for this episode...

This episode is brought to you by AdsLux, a strategic growth partner empowering seven- and eight-figure e-commerce brands to scale up to $50-$100M annually.

Our revolutionary SCALE5 system helps you achieve remarkable growth while maintaining a profitable ROAS.

Ready to discover how our Profit First approach and Scrum Agile Project Management can drive your business to success? 

Join the ranks of successful brands that have unlocked unprecedented growth at AdsLux.com.