How To Increase Conversion Rates on Low-Traffic Websites With John Komarek

Here’s a glimpse of what you’ll learn:

• [1:54] John Komarek discusses why it’s important for e-commerce brands to enhance the shopping experience
• [3:07] How can post-purchase surveys unlock valuable customer insights?
• [4:40] How to leverage AI tools like ChatGPT to analyze customer feedback
• [6:17] Analyzing conversion funnels to identify drop-off points
• [9:05] Establishing a clear value proposition on landing pages
• [10:20] Strategies for implementing serial A/B testing for low-traffic websites

In this episode…

Many e-commerce brands struggle to grow because rising ad costs make it harder to attract customers and turn a profit. Low-traffic websites, in particular, face challenges in optimizing conversions since they lack large data sets for traditional A/B testing. With fewer visitors, how can brands boost their conversions and profitability without relying solely on paid traffic?

John Komarek, an expert in e-commerce conversion rate optimization, explains how even low-traffic websites can implement impactful strategies. He highlights the power of post-purchase surveys to gather direct customer feedback, using AI tools like ChatGPT to analyze responses quickly. John emphasizes the importance of understanding customer drop-off points in the conversion funnel and tailoring landing pages with clear value propositions. For low-traffic sites, he suggests serial A/B testing to identify high-impact changes without needing large data sets.

In this episode of The Winning Strategy podcast, Lucian Armasu interviews John Komarek, Founder and Director of Pixelter, about improving conversions for low-traffic online stores. John discusses customer research methods, AI-driven analytics, and the impact of optimized checkout experiences. He also explains how brands can refine their value propositions, minimize cart abandonment, and boost average order value for long-term profitability.

Resources mentioned in this episode:

• Lucian Armasu: LinkedIn | X  
• AdsLux
• John Komarek on LinkedIn
• Pixelter

Quotable Moments:

• “You start spending so much money on ads while not generating enough revenue out of your customers.”
• “The key is to really understand your customers and what problems your products or services are solving for them.”
• “Post-purchase surveys can be a goldmine for insights about your customer decision-making process.”
• “Conversion rate is only part of the equation — the amount of money you generate out of them matters too.”
• “A lot of people think conversion rate optimization is about changing button colors; it's really not.”

Action Steps:

1. Conduct post-purchase surveys: Gathering feedback right after a customer buys reveals what almost stopped them from purchasing. This helps identify hidden friction points on your site and areas for improvement.
2. Define your ideal customer profile (ICP): Understanding who your customers are and what they value allows for more targeted marketing and optimized user experiences. Without this, your efforts may miss the mark.
3. Use AI tools for data analysis: Leveraging AI, like ChatGPT, to analyze customer feedback speeds up the process and uncovers patterns. This ensures you make data-driven decisions without getting bogged down in manual analysis.
4. Optimize your landing pages: Ensure your value proposition is clear within five seconds of a visitor arriving. A strong, immediate message increases conversions by helping customers quickly understand your product’s benefits.
5. Implement serial A/B testing: For low-traffic websites, testing one change at a time reduces noise and produces clearer results. This method helps you confidently identify which updates improve performance.

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