Ancestral Supplements Live Audit With Matej Draksler

Here’s a glimpse of what you’ll learn:

• [1:12] Matej Draksler analyzes Ancestral Supplements' multichannel traffic strategy
• [3:45] The power of social proof and trust elements in establishing a brand's reputation
• [6:09] Leveraging customer reviews for driving credibility 
• [9:39] How subscription strategies can fuel customer loyalty
• [11:23] Creative approaches for product page optimization
• [14:58] Crafting engaging Instagram strategies
• [16:23] The untapped potential of video content in ads
• [24:16] Matej shares insights for accelerating growth with Meta ads

In this episode…

Ancestral Supplements embraces the ethos of ancestral nutrition, offering nutrient-dense supplements derived from organ meats and other natural sources. In this case study, growth marketing expert Matej Draksler explores untapped areas that could catapult the brand's growth and help it dominate the market. How can the brand capitalize on its strong foundation to drive growth and reach new audiences?

Analyzing the traffic sources and website effectiveness for Ancestral Supplements, Matej highlights a crucial gap in their strategy: an underutilization of social media marketing and paid advertising potential. Despite having strong brand elements and a significant number of five-star reviews, the brand's growth remains stagnant. Matej suggests the issue may stem from high acquisition costs on platforms like Meta, leading to limited ad spending and potential growth barriers. By revisiting their ad strategies and expanding their presence on social media channels, companies like Ancestral Supplements can unlock untapped growth and reach wider audiences more effectively.

In this episode of The Winning Strategy, Lucian Armasu hosts Matej Draksler, COO of AdsLux, to discuss digital marketing strategies and website optimization for Ancestral Supplements. Matej delves into the value of comprehensive web audits, strategic ad spending, and video content ads to maximize reach and engagement. He demonstrates how the brand can drive sustainable growth through cross-selling complementary products, optimizing pricing strategies, and using data-driven insights.

Resources mentioned in this episode:

• Lucian Armasu: LinkedIn | X  
• AdsLux
• Matej Draksler on LinkedIn 
• The Winning Strategy podcast
• Ancestral Supplements

Quotable moments:

• "Video content not utilized as ads represents a huge missed opportunity."
• "Subscription models are about more than just savings; they're about profitability and retention."
• "The homepage is very clear and visual. So you can digest all the information really easily."
• "They don't have a lot of top-of-funnel ads here."
• "In general, I think that the feed looks great actually because it combines a lot of different video ads."

Action Steps:

1. Enhance social media engagement: Focus on diversifying content on platforms like Instagram and TikTok with a mix of educational tips, user-generated content, and interactive posts. This approach can boost organic reach and strengthen brand presence, addressing the challenge of slow growth in social media engagement.
2. Leverage video content for paid advertising: Utilize video content for testing various ad campaigns on platforms like Meta. This can help identify which content drives customer purchases, overcoming the challenge of limited ad variety and missed growth opportunities.
3. Optimize website above-the-fold content: Experiment with different elements in the above-the-fold area of the homepage, such as social proof, featured logos, and dynamic product images. These changes can enhance user engagement and potentially increase conversion rates, addressing the underutilization of prime web space.
4. Implement A/B testing for pricing strategies: Conduct A/B tests on pricing, particularly around subscription offers, to find optimal pricing that maximizes profitability and retention. This can rectify issues like the lack of additional discounts for longer subscription periods during sales events.
5. Expand top-of-funnel marketing efforts: Increase investment in top-of-funnel ads, focusing on educating potential customers about the brand and its benefits. This shift can drive new customer acquisition and growth, countering the heavy reliance on bottom-of-funnel tactics and retargeting.

Sponsor for this episode...

This episode is brought to you by AdsLux, a strategic growth partner empowering seven- and eight-figure e-commerce brands to scale up to $50-$100M annually.

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